When you are trying to sell your house, it is very important to have it stand apart from all the other properties that are available. Nearly 95% of all home buyers start their search on the internet, which is why The Colarusso Group at RE/MAX Town Centre specializes in creating new and innovative ways to reach those people. Our skilled Team of Realtors® will implement a personalized marketing plan, designed for the specific needs of your property. We believe Real Estate Marketing is NOT a “one size fits all” approach. Our diverse marketing strategies are proven to provide your Central Florida home with truly, global exposure.
Homes must be staged. Remember how important emotion is in the purchase decision. An empty home yields no emotion, but a poorly furnished home is equally bad. Potential buyers must be able to envision themselves living in the home. If the home is already furnished, a photographer and a home stylist will work to rearrange each room, creating a spectacular photo. By bringing in props and removing personal artifacts, homebuyers are not distracted, and it becomes easier to determine whether the home is suitable for them. If the home is empty, hire a good staging company. An empty home will never sell for the same amount as a staged home.
Did you know that listings with professional photos sell for more money? Not only that, but they sell quicker.
Did you know that 92 percent of homebuyers (according to realtor.org) use the Internet as part of their home search? That means that listing photos are a critical factor — it will determine the selling price of a home, how quickly it sells and whether it sells at all. I’d venture to say that the single most important factor in selling a home is good photography.
The first impression is essential. If homebuyers aren’t sold on the images, they see online, chances are they will move on. It can also affect their perception of a home prior to seeing it. A good photograph will have a positive emotion associated with the home.
Videos & Virtual Tours
A professionally produced video that includes voice over narration is the perfect way to communicate with those ‘anonymous’ buyers who are browsing the internet. The goal is to give them enough reason to want to schedule an in-person showing of your house. Since the key to utilizing video on the internet is to communicate with viewers, the addition of a narrated audio track on your video is crucial to the success of the marketing effort. Studies have shown that viewers engage less with ‘slideshow’-type videos when compared to fully produced narrative videos.
Despite all the changes technology has made in how houses are bought and sold, one standard feature of the process remains: the Open House.
Shortly after a house goes on the market, your listing agent will set aside a weekend afternoon to welcome prospective buyers (plus nosy neighbors) to see the house at its best. For open houses to be effective, they also have to be sufficiently advertised, both online and with yard signs at major intersections as well as in front of the house, so people can follow the signs in from the main road. The home should also to be well-staged, with both the owners and their personal photos out of sight so the prospective buyers can envision themselves living there.
Open houses are important for a number of reasons. The first is that is provides another opportunity to advertise the property on the internet. We post open houses on CraigsList, Realtor.com, Zillow, and many other sites. I think that is huge! I get at least one person from the internet at an open house each time. Open house directional signs also help get people driving around to see the house.
You never know when someone will love the house or know someone who will. People do buy homes from open houses! It is a Realtor’s job to do everything possible to sell a property. And when they do, they should be educated on the other properties for sale in the neighborhood so they can explain to people at the open house how this property is better than the rest.
The Colarusso Group at RE/MAX Town Centre commits to maintaining a well-rounded Internet presence, including prestigious real estate industry affiliations, social media platforms, and of course our website, the leading resource for all Orlando Real Estate… TheColarussoGroup.com! We work proudly and diligently on our site, in effort to provide a comprehensive collection of Central Florida information. TheColarussoGroup.com has strong internet positioning with consistent top search engine rankings, bringing high visibility to your listing.
Our multi-layered online marketing approach is just one of our marketing elements contributing to our home sellers receiving maximum exposure for their listing, and our home buyers receiving the most comprehensive property listing information available. In the Real Estate industry, Internet marketing NOT a “one click and done” process. With more than 80% of buyers checking online first, when searching for a new home, this is one part of the overall real estate marketing plan that requires the utmost attention to detail and web-savvy know how.
When choosing a Real Estate Professional, it is important to choose a Realtor® with a vibrant and current online presence. Charles Colarusso and the entire Colarusso Group team is proud of the diverse online presence we have developed, and continue to lead the way as an industry innovator, while upholding the highest standards for each and every client.
“More than 34% of the people worldwide use email. That’s about 2.5 billion people. It’s predicted to increase to 2.8 billion email users in the next 2 years. Also, statistics show that the world sends about 196 billion emails daily. Out of this 196 billion emails the majority, 109 billion, are business emails.
Let’s put it simply. Email marketing is a vibrant and powerful way to connect with people. Bringing it home, think about your own experiences. Do you even know anyone who doesn’t have an email address? You probably receive a number of HTML emails each week (I sure do). You read them, get inspired by them and even look forward to the next one. Email is a big part of our lives. A very big part.
Email marketing is also a very personal way of reaching our target clients who may be interested in the home you have for sale. Messages from friends and family are sitting next to email updates from us here at The Colarusso Group.
Print media? Are you kidding? You might be thinking I’ve gone off my rocker. Hasn’t every real estate pro and social media marketer espoused the Internet as where you need to be to attract clients? Isn’t the Internet the be-all and end-all for real estate marketing and branding? Of course, the Internet is vital to our business. The importance of creating a digital marketing presence hasn’t changed, however, in this day in age of digital everything, print marketing can often stand out as unique and a change from what the everyday consumer is seeing on a daily basis. Utilizing print media in our marketing plan repertoire allows us to help your home stand out one step further from the crowd.
The MLS is important to home sellers because it is the database that all real estate agents in the marketplace use to search for and advertise homes for sale. If, as a seller, you don’t have your home listed through the MLS, you are, in effect, greatly limiting the exposure of your home by bypassing all the real estate agents in your market. It is true that today with websites such as Realtor.com, Zillow.com, and Trulia.com you can advertise your property directly to the buyer. But most buyers are working with a real estate agent, and agents don’t go to those sites to find out what’s available to show their clients.
They go to the MLS database where they can find out many more details than they’ll have access to on any websites designed for the general public. Real estate agents pay to have access to the MLS and they all use it daily. Do you want your home to be accessible to every real estate agent in your area or do you think it’s better to try to sell your home without including this market? When your home is entered into the MLS, it is automatically uploaded to about 80 different real estate websites, including remax.com, global.remax.com, realtor.com, trulia.com, and zillow.com, that power over 750+ websites total. Simply put, having your home listed in the MLS exposes your property to the largest pool of prospective buyers (both those working with a real estate agent and those that aren’t,) creating the most demand for your property. The more demand, the more power you have as a seller to garner a higher price and sell your home more quickly.