Professional photography and videos are an extremely effective way to grab buyers’ attention. You’ll notice that this site is full of photographic and video content, and new media is being added all the time.
A professionally produced video that includes voice over narration is the perfect way to communicate with those ‘anonymous’ buyers who are browsing the internet. The goal is to give them enough reason to want to schedule an in-person showing of your house. Since the key to utilizing video on the internet is to communicate with viewers, the addition of a narrated audio track on your video is crucial to the success of the marketing effort. Studies have shown that viewers engage less with ‘slideshow’-type videos when compared to fully produced narrative videos.
GOOD VIDEO VS BAD VIDEO
Many Real Estate Agents do not understand the benefits of using video as a marketing tool. Some will go as far as to create a slideshow of photos of your house and call that a video. The reality is…that’s not a video. That’s a slideshow. At The Colarusso Group, our goal is to utilize video to communicate with those buyers, not just give them a different way to see the photos that are already on our website. An effective video starts out as a script that is written to highlight the many features of your house. The visuals are then added to compliment that script.
WHY DON’T ALL AGENTS DO THIS? A$K THEM…
Most agents choose not to utilize video to market your house because it costs too much to produce. As a result, only the most expensive houses (that pay the highest commissions) tend to get the ‘video treatment’. Video production companies charge close to $1,000 to create a fully narrated video. Thanks to The Colarusso Group’s in-house photo and video production team, the cost to you with us is FREE. We include the same professional video for all our listings, regardless of the list price of the property.
GETTING IT DONE…QUICK
As Real Estate agents, we know that the most interest you will get about your house is in the first couple of weeks that it is on the market. It is CRUCIAL to grab buyers’ attention while the listing is still fresh. As someone who is considering selling your house, you deserve an agent who is willing and capable to go the extra mile to get your house sold for the maximum dollar amount and in the least amount of time. Contact us today to discuss how professional video can get your house sold.
Internet Savvy – over 750 sites total!
Buyers start their search on the internet because, in the early stages of their home search, they want to be anonymous. This can be both a good and a bad thing for Realtors who are marketing homes. It is good because oftentimes the buyers we work with are much more informed and educated than they were even 5 or 10 years ago. It can be bad because we lose out on that opportunity to converse with potential buyers in the early stages of their home search. However, thanks to the technological innovations utilized by our team of real estate professionals, we are able to connect with these potential buyers and assist them in their search for their next home. This builds a level of trust with our clients as they begin to rely on us to be their source for real estate related information, so when the time comes for them to decide on a home to purchase we become their go to agents and we connect them with sellers like you to create a win-win for all parties involved.
Since the lion’s share of savvy home buyer’s start their search on the internet, top placement on search engines is essential. When you list with The Colarusso Group, not only will your house appear on the area’s Multiple Listing Service (MLS), it will also be placed on the RE/MAX and RE/MAX Global Websites. These proprietary, exclusive systems ensure your property is marketed online 24/7 through more than
80 national sites, powering over 750 sites total
of the most popular search Websites. Below is a small selection of the types of sites on which your house will be marketed:
Beyond what listing with The Colarusso Group at RE/MAX Town Centre can do for you from a technology perspective, our team has personally spent a lifetime working with technology and the internet.
The Colarusso Group at RE/MAX Town Centre has the technology to get your home the type of exposure it deserves in these days of intensive internet search competition and we have the skills to maximize that technology.